Saturday, May 10, 2014

JustforLove Séraphine

Posted by Beni Schaub at 6:55 AM
Séraphine, the leading maternity fashion brand in the UK and US, is celebrating Mother's Day this year with the launch of their #JustforLove online campaign set to go viral! The campaign will aim to raise funds for the non-profit organization Baby2Baby.


Séraphine has developed an application on their website to work just like an Instagram feed, inviting everyone to post an image that represents their own personal moment of love. Whether it's a picture of your baby bump, your child, a hug with your mother or your partner ... it can be anything truly meaningful and symbolic of a loving moment. 

In an effort to spread the love as far and wide as possible, for every image uploaded to the site, Séraphine will donate $1 to the organization Baby2Baby. Baby2Baby provides low-income children, ages 0-12, with diapers, clothing and all the basic necessities that every child deserves. Supported by a board of influential women, including celebrity moms Jessica Alba and Nicole Richie, Baby2Baby will serve over 70,000 children this year by collecting and distributing donations of new and gently used children's essentials.

"To become a mother is to experience love in one of the strongest and purest ways imaginable, so we fully support Baby2Baby's mission, helping mothers and their children in desperate situations," said Cecile Reinaud, founder of Séraphine.

The special online campaign will run for a month beginning on Mother's Day and ending in June. Alongside the application, Séraphine has designed a #JustforLove t-shirt that's available for purchase with a $20 donation. 100% of the proceeds from the month-long campaign will go directly to the Baby2Baby, helping to increase support for the mothers and children they serve.

Join the campaign and upload your moment of love at:
www.seraphine.com/us/justforlove/# with the hashtag #JustforLove.

For more information on Baby2Baby, please visit: www.baby2baby.org 

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