Thursday, May 29, 2014


Posted by Beni Schaub at 4:34 AM
For the first time, TACORI is revealing the lifestyle behind the Brand with its new bridal and fashion jewelry Advertising Campaigns.

The Campaign will officially be revealed to the trade at the Luxury and JCK Shows in Las Vegas, where TACORI has taken over the 5,500 square foot Breakers Ballroom location. 

The "She is TACORI" campaign was shot by Lachaln Bailey at a private home in the Hills above Los Angeles. It features supermodel Emily DiDonato, whose natural beauty and effortless style represent the core DNA of the "TACORI Girl."

"At TACORI we are always innovating and evolving our Brand, while staying true to our roots as California artisans," says President of Marketing & Sales, Paul Tacorian.  "With the "She is TACORI" campaign, we now introduce the woman who wears TACORI, and see her world unfold."

The campaign was concepted in collaboration with Creative Director Erik Torstensson of Wednesday Agency, and will be supported through a digital experience that extends the narrative of the print and invites audiences to discover the "TACORI Girl's" world.   

The new campaign will launch in the July issues of:  Harper's Bazaar, Cosmopolitan, Elle, InStyle, Marie Claire, People StyleWatch, W, Women's Health and Vogue

First images from the "She is TACORI" campaign are now available at:

TACORI is handcrafted in California:

California is TACORI's heritage and inspiration. Since its inception, the family owned business has lived and worked in California, crafting designs that take inspiration from the west coast and which  embody the spirit of limitless opportunity.

Spanning five decades, TACORI is famous for their internationally recognized signature crescent silhouette design and as an innovator in the iconic design, creation and marketing of jewelry.  

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.


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