Saturday, April 19, 2014

Nike Exits Wearable Technology

Posted by Beni Schaub at 4:48 AM
Nike has taken significant steps to exit the wearable technology market. Sure, they may start again in the future.  But at this time, they appear to be OUT.

Nike is apparently dismantling (firing) the hardware team behind the FuelBand fitness tracker.  The company reportedly fired between 70 to 80% of the 70-person hardware team on Thursday.

Don't quote us on these numbers because so far this is only being read on social networks.  We have not communicated directly with Nike or read official comments from Nike.

Although I do not have any facts to support this, I would like to mention that it is possible that Nike was happy with their own product, but concerned with what Goolge, Apple, or some other tech giant has coming out in the near future.

Last year, the Samsung Galaxy Gear smartwatch, did not have spectacular success.  Is it possible that wearable tech does not do as well at retail as many companies would like?

Bye, bye, FuelBand.

Nike FuelBand
Fuelband SE
Again, Nike appears to be stepping back from FuelBand.  However, it is our assumption that if wearing technology becomes big, Nike will be part of the action.  Who knows?  Maybe they will develop a licensing agreement with a tech company...

You may want to read about the iWatch on the macworld website.

You may also want to investigate Android Wear which is a project that extends Android to wearables.

Learn more about Nike here on Apparel Search.


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