Monday, April 28, 2014

Alberta Ferretti Born Free Initiative

Posted by Beni Schaub at 7:16 AM
Alberta Ferretti takes an active part in the Born Free initiative by designing two exclusive pieces for the Born Free Collection. This project brings together 22 leading, international female designers and models fighting together to end mother-to-child HIV transmission by December 31, 2015.

These designers and models, but most importantly, mothers, created two looks: one for mother, one for child, based on specially designed prints by Kenyan artist Wngenchi Mutu. The collection will be sold exclusively on ShopBop.com starting today, April 23, 2014, with most pieces retailing under $250, and all profits benefiting the Born Free Foundation Mission.



"As a designer, mother and woman I am both happy and touched to be part of such a beautiful initiative. By joining hopes and forces with other women, I hope we reach our common goal to fight HIV, especially as this research could benefit future generations” states Alberta Ferretti.


On Mother's Day, May 11, 2014, a kick-off event for families will be held in New York City's Pier 45, sponsored by Amazon Fashion, featuring a number of participating collaborators and designers, as well as live entertainment and attractions from leading athletes, authors, artists, chefs and musicians. 

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