Monday, April 21, 2014

Galleria Intima 2014: Intimate Apparel Association of India

Posted by Beni Schaub at 6:26 AM
Galleria Intima 2014 shall take place on 18th  & 19th August 2014 at Grand Hyatt, Goa. 

Organized by the venerable Intimate Apparel Association of India, the 3rd edition of the Galleria Intima continues to be a show that every industry professional whether manufacturer, brand buyer, retailer or designer, should aspire to attend.

Here’s why you should be marking your calendar for the 18th and 19th of August, 2014:

Last year, the gathering saw 300+ visiting brands and this year, the 3rd edition of this monumental event promises to get even bigger as the organizers expect more then 600+ brands to visit the show this year. With 20000+ square feet of exhibition space, over 75+ exhibitors and estimated transactions of over 4 billion rupees worth of business, this fair is sure to be a precursor for the industry in India in the coming year.

However, the grandeur of the event is spelt not just in sheer numbers, but also indicated by the bigwigs that grace this occasion and who set the tone not just for the 2-day fair but also for what the industry portends in the coming months. Last year, the event was attended by a laudable 1200 visitors, out of which 300 were intimate apparel brands from India. Many prominent buying houses from India and abroad were also seen at the show. Global giants in the intimate apparel business, such as LYCRA, Chanty Laces, Carvico, Forster Rohner, Lenzing, Noyon Laces, Stretchline, Prym Intimate, Silueta, Lectra, Morgan Technica, Tuka Tech, Trischel, Alok Industries and many more, showcased their merchandise last year and this year too, many more such brands should be watched out for, that will catapult this fair from an important national industry event to a significant global happening.

Eminent Indian industry insiders were also left deeply impressed with the show last year and look forward to August, 2014 with heightened anticipation and optimism. Ashok Reddy of Lovable Lingerie, one of the major brands in the industry, remarked, “Having attended the show last year as well, I can see the monumental progress that has been made in the entire Indian intimate apparel industry. The strength and response this event has received this year leaves no doubt in my mind about the kind of advancement I am expecting in the industry in the next 5 years. The future looks bright.”

Sourcing professionals, exhausted from your failed attempts at finding the raw materials you need at the right prices? The following participation should definitely give you something to choose from:

  • Exhibitors representing Fibers, Fabrics, Laces, Embroideries, Accessories and Trimmings
  • Manufacturers & suppliers of Machineries and Automated Technology
  • Manufacturers & suppliers of Packaging Materials
  • Technology / software solution providers on CAD, CAD, PLM, Production Monitoring, Forecasting, Sustainable Technology, etc.
  • Introducing OEM / Private Label Manufacturers
  • Or are you an intimate apparel raw-material manufacturer looking to significantly expand your markets or scale up your business?
  • Meet Brand owners of lingerie, underwear, swimwear, beachwear, nightwear, sleepwear, loungewear, shapewear, stockings, socks, etc.
  • Senior Management of large retailers, purchasing/procurement heads of department stores, product merchandisers of specialized chains, buying houses, importers, distance sellers, etc.
  • Independent intimate apparel designers

The presence of your merchandise among these people, will be sure to take your business to the next level. The icing on the cake for both raw material manufacturers and buyers, will most definitely planned B2B meetings of exhibitors and visitors.

No matter what sector of this industry you belong to, you need to be abreast of the latest trends, best practices and forecasts in the business. And Galleria Intima does not let down on this count. This year there will be significant focus on learning and knowledge sharing which will commence with a white paper from Wazir Partners, quite aptly titled “Changing Face of Indian Intimate Wear Consumer- From Basics to Function, Fashion & Fun” to discuss the phenomenon of the hour- the evolution of intimate apparel in the Indian consumer’s lifestyle from a basic necessity to an integral part of their daily fashion and leisure demands.

Panel discussions and presentations with participation from influential titans are sure to set the industry abuzz with what the future will bring. And you get to hear it first hand, from those whose opinions truly matter. Just to give you a flavour, last year’s panelists included Mr. Shekar Tewari of Hanes, Mr. Ajay Amalean of Amante, Mr. Sunil Pathare of VIP, Mr. Ashok Reddy of Lovable, Mr. Rakesh Grover of Groversons, Mr. Uttam of Intimate Apparels and Mr. Sumir Hinduja of Enamor.

This year too, a wide variety of the most industry- relevant topics whether the significance of online retail or the strategic pillars of manufacturing, will be discoursed on, discussed and dissected by the people who directly determine the growth of this industry.

If plain dry facts won’t just do for you, get ready for some show and tell with the high-octane ramp walk that will feature the latest designs and collections in premium and high-end lingerie. The special selection of contemporary merchandise on display will also reveal a wealth of insights for you to take home. “For the last two years, the IAAI has left no stone unturned in raising awareness amongst both intimate apparel suppliers as well as brands, about the significance of this platform, that can go a long way in bridging demand-supply gaps in the industry. And, Galleria Intima has achieved this goal commendably, by addressing the bottlenecks in this raw-material deprived industry head-on. However there is still a lot of ground to be covered, despite the tremendous progress and this will be seen to in Galleria Intima 2014. This time the focus is not just on quantitative increase of exhibition space; rather a more qualitative approach is taken. The idea is to get into intricate detailing while also enhance the number of visitors to this event. After all, the ultimate goal is to make this the most important annual event for not just the Indian intimate apparel industry but also all of Asia, as a whole.” Added Mr. Yusuf Dohadwala, CEO of IAAI.

Tired of not being able to truly connect with industry veterans in stiff and formal business settings? Here’s a chance to actually bond with them in a personalized and intimate gathering where you could chat, share a few drinks and build a strong network that may help you crack the next crucial business deal. And if you are lucky, you could be the privileged attendee of an intimate by invitation only gala dinner hosted by the organizers for an evening of unwinding and networking.

Frills such as airport pickup drop facility, the presence of national dignitaries such as free accommodation for IAAI primary members and VIP visitors, networking nights, trends boutique, seminars & panel discussions add further to the splendor of this event.

Goa, the melting pot of diverse cultures, lifestyles and nationalities is not only the one destination in India, truly worthy of this international event but also with its scenic beaches, trendy clubs and quaint cafes makes for the perfect setting to truly let industry professionals mix business with pleasure. So book your tickets now to ensure that you don’t miss this event which will guarantee a bouquet of opportunities for your business.

Learn more about the Intimate Apparel Association of India at their website.


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