Thursday, June 19, 2014

Vintage Swimsuit Advertisements

Posted by Beni Schaub at 3:46 AM
Bathing suit season has arrived, and while most women won’t think twice before slipping into their favorite bikini, back when the style was first introduced, it caused quite a commotion.

The bikini has come a long way since it was first debuted in the 1940’s.To give you an idea of how the style erupted, ReminisceNorth America’s top-selling nostalgia magazine, is sharing vintage ads of the sizzling suits of summers past.

So take a lesson in the evolution of the bikini, and check out these vintage ads:

1946-When two fashion forward Frenchmen debuted the first navel-baring women’s swimwear in the mid-1940’s, most women were still wearing tame two pieces like this high-waisted suit.

1964-Pop singer Brian Hyland gave the bikini a boost with the catchy “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini,” which hit the airwaves just as more revealing swimwear arrived on American beaches in the 60's.

1968- Bikinis were everywhere by the end of the decade. The once shocking swimsuit became normal beachwear, and popular brands like Jantzen advertised all-American looks like this.

1970- Designers pushed boundaries with ever-shrinking styles, which included more plunging necklines. Compared to today’s string bikinis, suits like this look modest—but at the time they made a splash!

For the full history of the bikini, visit:

For more fun-to-read features inspired by the 30s, 40s, 50s, 60s, early 70s and beyond, check out the website: or download digital editions for the Nook, Kindle or Google Play & Android.

Thank you for taking the time to read this swimwear article. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.


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