Friday, June 20, 2014

Cynthia Rowley Workout-Wear Added to Resort 2015

Posted by Beni Schaub at 3:57 AM
After establishing a name in the surf-wear category, Cynthia Rowley is taking the concept to a whole new level for Resort 2015, adding workout-wear to the mix. "It's functional fitness gear," said the designer of the new range, which is developed in-house and fashioned out of a bonded fabric that feels lighter and more luxurious than neoprene.

Rowley envisions her customer wearing these sporty separates for surfing, running, or SoulCycling, and then pairing them with ready-to-wear pieces for other occasions. For the lookbook, which was shot in a gym, Rowley styled the activewear with pretty, embellished pieces. A digital-print floral sweatshirt and matching leggings were paired with a feather skirt. White flares went with a floral rash guard and topped off with an embellished vest. Rowley even designed 1-pound wrist weights that resemble chunky leather bracelets. Influences from 1970s are present throughout the collection, however the high-tech ideas buffer the retro leanings.

Many designers are currently turning activewear into fashion, yet Rowley may be at the forefront with her metallic racing-stripe leggings and floral sneakers.  "All the lines are blurred," she said. And if this collection was meant to help blur them even further, she's on the right path. 

Below is portion of the Cynthia Rowley Resort 2015 Lookbook.

Cynthia Rowley

Cynthia Rowley

Cynthia Rowley collection 2015 Resort

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