Wednesday, July 2, 2014

WWDMAGIC at Who's Next Paris

Posted by Beni Schaub at 4:11 PM
A month before MAGIC rolls into Las Vegas (August 18-20, 2014), WWDMAGIC will be in the fashion capital of the world: Paris - France.

WWDMAGIC will participate in the leading European fashion trade show WHO’S NEXT. With the common goal of driving commerce, cultivating discovery and building connections outside of their territories, WHO’S NEXT Paris and WWDMAGIC, have had a long-standing friendship.

Back in 2011, WHO’S NEXT partnered with WWDMAGIC to launch the “HEART OF PRET,” a collaboration that provides Better-to-Bridge retailers access to the crème de la crème in European apparel brands. In the ensuing years, WWDMAGIC and WHO’S NEXT have worked together to increase the number of international brands at WWDMAGIC, and the number of USA brands at WHO’S NEXT Paris. From 2013 to 2014 – WWDMAGIC had a 5% increase in international exhibitors, with brands like Angles Never Die, Bariano, Custo Barcelona, Bianco Levrin, Forever Unique , Mia Paluzzia, Fajas Ann Cherry. Discover the full list of brands exhibiting at WHO’S NEXT this July.

While at WHO’S NEXT Paris WWDMAGIC representatives will be available at Hall 3 of the Porte de Versailles in Paris, from July 4th to July 7th, 2014. Discover what to expect for WWDMAGIC in Paris and be the first to broadcast the information and share the key trends for Spring Summer 2015.

> WHO'S NEXT PARIS – Show Happenings

> NEW TRENDS: WHO'S NEXT is collaborating with the Paris-based trends office, Martine Leherpeur Conseil, to present the Trends Forum - featuring 10 'it' products as a preview of the spring/summer 2015 trends.

> CELEBRATING TURKEY: For the first time, WHO'S NEXT is delighted to be welcoming a guest nation: Turkey. The show will showcase the talents of the “Unseen Istanbul” with more than 50 Turkish brands.

> YOUNG DESIGNERS: Another first for the show, WHO'S NEXT, will welcome the Istanbul Moda Academy, who will participate in the fashion schools competition which is based on: Hussein Chalayan. The approaching show is the second stage of a competition launched in January in collaboration with Not Just a Label, THE FUTURE OF FASHION PROGRAM.


Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community. The August 2014 MAGIC will run from August 17-20, 2014. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit

About WHO’S NEXT Paris

WHO’S NEXT welcomes more than 2000 brands (1000 accessory and 1000 clothing ); 40% French, 60% international. The show is organized into five areas: accessory brands can be found in WHO’S NEXT ACCESSORIES and at its designer core, PREMIERE CLASSE, whilst clothing is split between WHO’S NEXT READY-TO-WEAR and FAME, the area dedicated to the most designer brands. The FROM area selects the best manufacturers who strive to highlight the artisanal skill and the ”made in“ culture of countries all over the world (India, Turkey, etc.)

Don’t miss a moment of the WHO’S NEXT July show, follow @whosnextdotcom now on social networks ! Use the hashtags #wsn14 and #TurkissDelight to share your photos, videos and comments.

For more information about the July show please visit

Thank you for taking the time to read our fashion trade show blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.


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