Tuesday, July 8, 2014

NIC+ZOE and Air Paris

Posted by Beni Schaub at 3:30 AM
Up and coming knitwear brand NIC+ZOE has named AIR PARIS as its lead creative agency. Their first collaboration is a F/W campaign featuring iconic supermodel Angela Lindvall. CEO Susie Mulder said "Angela was the perfect choice for NIC+ZOE, not only is she a beautiful and highly respected model but also a dedicated mother leading an activist lifestyle. Angela's personal passions around empowering women and maintaining a balanced and environmentally aware lifestyle are perfectly aligned with our brand and our company values." The campaign also includes a BTS video featuring conversations between Angela, Susie and Zoë, the brand's namesake and Director of Merchandising.

NIC+ZOE brand

Creative Director, Klitos Teklos brought the campaign to life with renowned photographer Dusan Reljin and stylist Sarah Gore Reeves, with hair by Kevin Ryan and make-up by Frank B.

The campaign is inspired by the brand's expertise in knitwear and its true essence of combining texture, color and print. Teklos stated "We wanted to elegantly interpret this by combining two elements together: the strong and aspirational woman and the beautifully rich textures that she wears.  We also saw the brand's plus sign as a symbol of balance. NIC+ZOE was created for the modern woman who goes about her busy day while looking great, being comfortable and maintaining a centered sense of herself. This union of luxury and comfort enabled us to highlight NIC+ZOE as a brand that uses inspiration, intuition, emotion and craftsmanship to inspire, serve and empower women. The campaign is the result of this thinking; it signifies all aspects that come together to form an iconic brand."

The integrated ad campaign will launch in the September issues of top fashion publications such as: Elle, Harper's Bazaar,and Lucky. Additionally it will launch across digital properties, with print and video featuring Angela Lindvall, and a newly revamped website also designed by AIR PARIS.

ABOUT NIC+ZOE

NIC+ZOE is an American fashion brand recognized for its innovative knitwear, unique colors and prints, and luxurious comfort and fit. Founder and Chief Creative Officer Dorian Lightbown travels the world for inspiration and has tailored her collections to the modern woman, who balances her life of work, family, creativity and passion, while looking great and feeling comfortable with herself and her surroundings. Based in Boston, NIC+ZOE is a close-knit company named after Lightbown's two children-Nicholas and Zoë. NIC+ZOE is available at major department stores, top specialty players and online at www.nicandzoe.com.
   
ABOUT AIR PARIS
AIR PARIS is an independent full-service service agency with an expertise in brand development, through tailor-made strategy, innovative creativity, unique advertising and custom 360° brand experiences.The agency believes that brands come before advertising and grants immense respect to the core essence of a brand and its unique territory.

AIR PARIS provides expertise on global brand positioning and advertising through its strong international presence in Paris, Shanghai and New York. Its long history of successes and milestones for leading luxury, fashion, jewelry, fragrance and beauty brands includes LVMH, Dior, Longchamp, L'Oréal Group, Estée Lauder Group, Jil Sander, Elie Tahari, Links of London, GUESS, Halle Berry, Kate Moss, Beckham, Murad and WANT Les Essentiels De La Vie.

Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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