Today I took a photo of the Urban Outfitters sign being finalized on their new NYC location.
Urban Outfitters will debut a gigantic Herald Square lifestyle store, its largest to date, some time very soon. At 57,000 square feet, this multi-level shop will feature an expanded beauty department with custom-designed beauty fixtures to house over 45 national and international brands and a large women’s shoe boutique, along with shop-in-shops.
We have heard that when Urban Outfitters opens its Herald Square lifestyle store they will show off the company's new line of fitness apparel, Without Walls.
Extending beyond the traditional Urban Outfitters format, the Herald Square location will host several independently owned and operated companies. Los Angeles-based "hair-raisers" Hairroin Salon will occupy a portion of the first floor.
Also hailing from LA is long-time friend of Urban Outfitters, Amoeba Records, who will bring a curated assortment of over 400 vintage vinyl titles that can only be found in Urban Outfitters Herald Square.
Eyewear Company Tortoise & Blonde, who opened a shop-in-shop last year in Urban Outfitters' soho location, will now open in Herald Square. The company will provide customers with the latest fashions in prescription eyewear, including an exclusive sunglass collection with Urban Outfitters.
Rounding out the lifestyle concept is Intelligentsia Coffee, who will occupy a 900 square foot space on the ground level of the store and will feature its own entrance.
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