Two similarly named companies relevant to the apparel industry, but completely different. This blog post is to help you learn the difference between EKN & ENK.
EKN is a research & advisory firm which is a division of Edgell Communications.
ENK is a fashion trade show producer that manages leading apparel industry events such as Coterie, Accessorie Circuit, Intermezzo Collections, Children’s Club and ENKVegas.
EKN is a boutique research and advisory firm focused on business technology insights in the consumer industries of retail, consumer goods, travel and hospitality. Their goal is to fill a gap in the industry by offering prescriptive insights on topics of greatest importance to their audience, and to assist business and technology executives in discovering disruptive technologies and cutting-edge vendors.
EKN's research focus covers the full gamut of the retail value chain. EKN provides retailers the opportunity to benchmark themselves against the industry to develop a truly strategic approach towards technology led customer engagement strategies.
EKN's Advisory Council consists of senior business and technology leaders from retailers representing a healthy mix of size, format, segment and strategic focus. Represented retailers at this time include American Apparel, American Eagle, Ann Inc., Ascena Retail Group, Belk, Macy’s, Ross Stores, Luxottica Retail, and others.
EKN regularly hosts closed-door networking events & dinners for small groups of peer retailers. You can visit their website to learn more about their schedule of events.
Their tone of voice is clear, direct and conversational. Their analysis aims to provide prescriptive recommendations that companies in consumer industries can apply immediately. Research is meant to be engaging, interesting and revealing. Their data visualization and presentation is fresh and appealing, and they deliver their research across all new media platforms such as smart devices, video and social media.
EKN's research methodology relies heavily on direct retailer input, direction and engagement. EKN's Advisory Council is an active community of retail leaders who help drive their research focus and agenda.
ENK International is one of the most exclusive trade show producer in the United States. Like a world-class conductor, ENK International orchestrates a series of trade exhibitions that include nearly 10,000 design companies. In New York City and Las Vegas, ENK International’s shows attract 250,000 domestic and international buyers and press yearly which produces sales of over $1 billion. What distinguishes ENK International from all other trade exhibitions is its juried roster of exhibitors, its progressive show environment, comprehensive services and unsurpassed amenities. Currently, ENK International produces 16+ annual exhibitions including Coterie, Accessorie Circuit, Intermezzo Collections, Children’s Club and ENKVegas.
With an ever expanding vision and the guts to cut new inroads in a highly competitive environment, ENK is strategically positioned to continue the growth and innovation that has clearly made it the industry leader. Today ENK is a truly global brand known worldwide for its superior trade events hallmarked by its unique style and excusive brands. The fashion compass will determine where ENK goes next.
Learn more about ENK shows here on the Apparel Search fashion directory.
Learn more about EKN at the Edgell Communications website.
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